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Search Engine Optimization (SEO) Specialist

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Posting Details

Posting Details

Position Number: 123787
Title: Specialist
Functional Title: Search Engine Optimization (SEO) Specialist
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.0
Unit: VPUR-Strategic Communications
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Position Summary/Purpose of Position:

The Search Engine Optimization (SEO) specialist analyzes, reviews and implements changes to websites so they are optimized for searches. The Specialist will work to drive inbound, organic traffic to the University of Maryland’s web content and improve our organization’s search engine results. The SEO Specialist needs to have in-depth understanding of SEO strategies, knowledge of multiple analytic and tracking tools, and experience in creating progress reports to share with team members, campus partners and senior leadership. S/he will also be critical in shaping strategy for creation of original SEO optimized content and web and social campaigns to engage our audience and boost traffic.

Additionally, the Specialist will help manage the university’s enterprise search engine platform in partnership with the Division of Information Technology. S/he will provide insights into users’ search terms, refine display of search results and rank relevant pages and content, with the goal of delivering a reliable, accurate and intuitive search experience to internal and external web visitors.

Minimum Qualifications:

Education (include licenses, certifications, etc.):
Bachelor’s degree in communications, marketing, business, analytics or related major.

3-5 years of SEO experience with proven results working either in-house or at an agency, focusing on a marketing, communications and/or higher education.

Experience with reporting/tracking tools including Adobe Analytics, Google Analytics and Google Search Console, SEO optimization platforms such as Search metrics, and data-driven SEO analysis.

Experience working with cross-platform teams to implement SEO strategies.

Knowledge, Skills, and Abilities:
• Advanced knowledge of SEO methodologies and best practices
• Ability to cultivate SEO keywords and phrases to drive web traffic.
• Knowledge of systems and best practices to ensure that all content is optimized for SEO
• Ability to creates and implement SEO plans and strategies resulting in tangible growth in organic traffic
• Highly organized and able to prioritize and manage multiple tasks
• Impeccable attention to detail
• Demonstrated ability to continually learn and keep up with industry changes
• Excellent writing, editing and proofreading skills
• Ability to take constructive criticism and adjust accordingly


• Understanding of how publishing, press releases, social media and related strategies go hand-in-hand with SEO
• Experience working with HTML and CSS
• Experience working in higher education
• Experience with crawling software such as Screaming Frog, SEO Spider and DeepCrawl a plus
• Familiarity with cloud-based search applications such as Swiftype or Elasticsearch

Additional Certifications:
Additional Information:

Physical Demands of the Position: Physical demand required for this position is office-based, primarily working with a computer.

For best consideration, please apply by Friday, April 20, 2018.

Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.

Posting Date: 03/23/2018
Closing Date:
Open Until Filled Yes
Best Consideration Date 04/20/2018
Physical Demands

Physical demand required for this position is office-based, primarily working with a computer.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
  3. List of References (no emails sent from system)
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
    • UMD Job Site
    • Personal Referral
    • Washington Post
    • Baltimore Sun
    • Local Publication
    • Chronicle of Higher Education
    • Inside Higher Education
    • INDEED
    • HERC
    • Hispanic Outlook
    • Diverse Jobs
    • HigherEdJobs
    • Professional Journal
    • Listserv
    • Other
    • SimplyHired
    • CareerBliss
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