Executive Director, University Marketing

Posting Details

Posting Details

Position Number: 123683
Title: Executive Director
Functional Title: Executive Director, University Marketing
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.0
Unit: VPUR-Strategic Communications
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Position Summary/Purpose of Position:

The Executive Director (ED) of University Marketing acts as the chief marketing officer for the University. This position leads the brand messaging, creative development, strategic brand initiatives, marketing in support of fundraising, and other key outreach and internal marketing efforts for the University. S/he is responsible for the direct management, supervision, and execution of University marketing strategies and initiatives that advance the University’s strategic plan. Success requires a “thinker-doer” and a highly collaborative management style.

The Executive Director plays a pivotal role in enhancing the University of Maryland’s reputation and visibility as a preeminent public research university, specifically targeting influencers in the regional, national, international, federal, and state environments. The ED will partner closely with schools and departments across the University to create and lead aligned initiatives that help fulfill the University’s mission of education, research, and service. This includes attracting high-achieving students, increasing the level of private and public funding, and promoting passion and pride within the University community and among alumni and friends. The Executive Director will have direct supervisory roles as well as cross-functional team leadership responsibilities.

Must be able to work some evenings and weekends as needed to attend events.

Minimum Qualifications:

Education (include licenses, certifications, etc.):
Bachelor’s degree.

A minimum of eight years of progressive leadership roles in marketing, brand management, advertising, or related fields. Experience in supervising and motivating diverse (digital and print) creative teams. Experience managing budgets and external firms with specialized expertise.

Experience as a ‘change agent’ in the world of building brand identity, stimulating customer interest and loyalty, attracting consumers, and creatively using new technologies in marketing. Demonstrated experience of leading change and being directly responsible for driving significant growth in customers, revenue, brand loyalty, and reputation.

Experience with creating/designing/evaluating marketing plans, program development and management, market research, budgeting, advertising & media, PR, video, digital media strategy for specific initiatives.

Strong foundational marketing / brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media are essential.

Knowledge, Skills, and Abilities:
Commitment to diversity and inclusion.

Superb interpersonal communications and influencing skills in both formal and informal settings with an organization’s senior leaders, peers, partners and other constituents.

Proven ability to adapt and respond quickly to inquiries and questions.

Exceptional presentation and public speaking skills.

Proven ability to think strategically and deliver tactically and a willingness to be a hands-on participant to bring ideas to fruition.

Strategic, analytical, creative, and planning skills are necessary as the position is directly responsible for ensuring those initiatives are developed and implemented.

Outcome-driven and results-oriented.

Strong collaboration skills are ncessary to engage cross-functional teams as well as to navigate a complex organizational structure and culture that includes many groups that have historically worked independently from one another.


MBA or advanced degree in marketing, communication or related field.

Experience in a research university’s marketing unit, brand-oriented corporate marketing, or a marketing/advertising agency.

A track record of consistently delivering clear and accountable results around demand generation, consumer/customer awareness, purchasing behaviors and reputational measures.

Additional Certifications:
Additional Information:

Physical Demands of the Position: Traditional office environment with occasional lifting of boxes, exhibits. Will sometimes require evening and weekend availability with advance notice.

For best consideration, please apply by Thursday, February 15, 2018.

Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.

Posting Date: 01/24/2018
Closing Date:
Open Until Filled Yes
Best Consideration Date 02/15/2018
Physical Demands

Traditional office environment with occasional lifting of boxes, exhibits. Will sometimes require evening and weekend availability with advance notice.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
  3. List of References (no emails sent from system)
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
    • UMD Job Site
    • Personal Referral
    • Washington Post
    • Baltimore Sun
    • Local Publication
    • Chronicle of Higher Education
    • Inside Higher Education
    • INDEED
    • HERC
    • Hispanic Outlook
    • Diverse Jobs
    • HigherEdJobs
    • Professional Journal
    • Listserv
    • Other
    • SimplyHired
    • CareerBliss
    • Job Fairs
    • Monster.Com
    • Craigs List