Skip to Main Content

Assistant Athletic Director, Marketing Strategy & Fan Experience

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.  To apply for the position, please click the Apply for this Job link/button.

If you would like to bookmark this position for later review, click on the Bookmark link.  If you would like to print a copy of this position for your records, click on the Print Preview link.

Posting Details

Posting Details

Position Number: 100134
Title: Assistant Athletic Director
Functional Title: Assistant Athletic Director, Marketing Strategy & Fan Experience
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.000
Unit: PRES-ICA-Director's Office/Admin
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Position Summary/Purpose of Position:

The Assistant Athletic Director for Marketing Strategy & Fan Experience will manage the day-to-day operations of the unit and be under the direct supervision of the Senior Associate Athletic Director for External Operations. This position will oversee the marketing plan development and implementation, ticket sales, sponsor activation and game presentation for multiple sports programs – including Football or Men’s Basketball – with a key focus on maximizing ticket revenue, increasing fan attendance and enhancing the Maryland Athletics brand. Additional responsibilities include: Oversight of the Director of Marketing Strategy & Fan Experience & Associate Director of Marketing Strategy & Fan Experience; Direct all on-campus marketing initiatives and relationships; Serve as campus Homecoming & Maryland Day Planning Committee liaison; Planning/promotion/execution of Red/White Spring Football game; Main point of contact for Terp Alley (Football Fan Fest); Partner with digital marketing and social media department to coordinate direct marketing campaigns; Collaborate with Video Services unit to create TV and radio spots as well as creative in-game video elements that maximize fan experience; Execute game day operations, fan development and revenue generation initiatives for Football, Men’s Basketball, Women’s Basketball and various Olympic Sports; Direct involvement in creative fan engagement and branding initiatives; collaborate with the Athletic Ticket Office and the fan relationship management center (FRMC) to develop ticket sales campaigns and identify new prospects; Coordinate and negotiate all media partner trade contracts; Serve on External Operations Leadership Team and Management Team; Cheerleading, Band and Dance team liaison; and other duties as assigned.

Minimum Qualifications:

Bachelor’s degree required in sports management, marketing, advertising or related field.

Minimum of five (5) years of sports marketing experience required. At least one (1) year of supervisory experience.

Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Photoshop. Must be able to work flexible hours, including frequent evenings and weekends.


Master’s degree preferred. Minimum of three (3) years of sports marketing experience preferably at the NCAA Division I or professional sports level. Experience marketing a basketball or football program also preferred.

Additional Certifications:
Additional Information:
Posting Date: 09/08/2017
Closing Date:
Open Until Filled Yes
Best Consideration Date 09/14/2017
Physical Demands

The scope of the position frequently requires weekend and evening work (non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices such telephones, copy machines, fax machines, etc; Constantly moves about the facility and event site before, during and after events; constantly communicates via telephone, email and in-person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing and lifting up to 30 pounds.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
  3. List of References (no emails sent from system)
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
    • UMD Job Site
    • Personal Referral
    • Washington Post
    • Baltimore Sun
    • Local Publication
    • Chronicle of Higher Education
    • Inside Higher Education
    • INDEED
    • HERC
    • Hispanic Outlook
    • Diverse Jobs
    • HigherEdJobs
    • Professional Journal
    • Listserv
    • Other
    • SimplyHired
    • CareerBliss
    • Job Fairs
    • Monster.Com