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Annual Giving Manager

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Posting Details

Posting Details

Position Number: 108112
Title: Coordinator
Functional Title: Annual Giving Manager
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.000
Unit: VPUR-Development
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Position Summary/Purpose of Position:

The Office of Annual Giving is looking for a forward leaning, collaborative, hard working Annual Giving Manager to build the University of Maryland donor pipeline. Through telethon, direct mail, e-solicitation, giving days, crowdfunding and volunteer driven loyalty programs, he/she will support annual giving efforts across campus and raise critical funding for academic programs, student scholarships and special initiatives.

The Annual Giving Manager reports to the Director of Annual Giving. They will act as a client representative to a portfolio of campus schools and colleges and provide multi-channel marketing and micro-campaign expertise. This person will build valuable campus and alumni relationships and work with unit teams and volunteers to design donor growth strategies, and create content and messaging for all marketing channels. Additionally, the Manager will rely heavily on data and analytics to identify trends and growth opportunities. He/she will also assist with goal setting, audience segmentation, annual solicitation calendar planning, budget allocation and donor stewardship.

Alumni donor participation is a campus priority at Maryland and the Office of Annual Giving has high expectations for continuing to grow the donor base. The Annual Giving Manager will play an important role in achieving the donor goal of the new Fearless Ideas campaign. Performance will be measured by the number of donors, dollars raised and other metrics, including social media that demonstrates an increased awareness about the importance of giving back to Maryland.

Minimum Qualifications:

Education (include licenses, certifications, etc.):
Bachelor’s degree or higher required;

3-5 years of relevant work experience in fields such as nonprofit management, development, alumni relations, student fundraising, digital marketing, social media and digital media promotions, or similar required.

Knowledge, Skills, and Abilities:
•Strong knowledge of fundraising or marketing practices.
•Strong interpersonal, communication, writing, project and time management skills required.
•Demonstrated ability to plan, organize, and manage multiple complex projects with limited direction.
•Experience leading projects from the concept stage through implementation.
•Very strong writing experience for web and print preferred.
•Ability to work as part of a team and also be a team leader.
•Ability to analyze problems, define objectives and implement solutions.


Master’s degree preferred.
Thorough understanding of and insight into the new media landscape including social media tools and trends, social media monitoring, and analysis.

Additional Certifications:
Additional Information:

The Office of Annual Giving is currently hiring for two Manager positions. Most of the responsibilities listed are the same, except for the specific set of programs and campus units in the portfolios. Each position will have a primary program that is different. One position will drive the industry leading crowdfunding platform, Launch UMD, and the other will kick start a new recent graduate volunteer loyalty program. Managing Launch UMD requires the ability to recruit new crowdfunding projects, orient project teams, assist roll out of marketing plans and help teams reach their goals. Additionally, creating a new recent grad loyalty program requires the ability to recruit and manage talented volunteers to represent the audience and inspire loyal giving to Maryland through social media content and event support.

Physical Demands of the Position: Must have the ability to lift heavy boxes usually packed with materials and weighing at least twenty pounds. Willingness and ability to travel to campus and/or non-campus locations for University business required; valid driver’s license required; willingness and ability to work evenings and weekends required.

For best consideration, please apply by Monday, May 15, 2017.

Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.

Posting Date: 04/25/2017
Closing Date:
Open Until Filled Yes
Best Consideration Date 05/15/2017
Physical Demands

Must have the ability to lift heavy boxes usually packed with materials and weighing at least twenty pounds. Willingness and ability to travel to campus and/or non-campus locations for University business required; valid driver’s license required; willingness and ability to work evenings and weekends required.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
  3. List of References (no emails sent from system)
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
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