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Associate Vice President for Communications and Marketing

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Posting Details

Posting Details

Position Number: 108226
Title: Associate Vice President
Functional Title: Associate Vice President for Communications and Marketing
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.000
Unit: VPUR-Univ Communicat-Marketing
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Position Summary/Purpose of Position:

The Associate Vice President (AVP) for University Communications and Marketing is responsible for the overall communications and marketing programs that convey the mission of the University to its multiple constituencies, both internal and external, to improve the academic and research reputation of UMD. The AVP advises the president on national positioning opportunities, collaborates with the university’s schools and colleges, fundraising division, athletics, and other university programs, and guides the planning and execution of major external outreach efforts and marketing campaigns. The AVP provides recommendations on policy and action in the management of issues and crises affecting the university, including media relations. The position manages a staff of 30+ in the areas of marketing, strategic communications, publications, digital, video production, advancement marketing (including alumni association), and trademark licensing.

Minimum Qualifications:

Bachelor’s degree required.

A minimum of ten years of professional experience at the executive level in the areas of marketing, branding, media relations, and/or communications, preferably in multiple organizational settings including higher education. A proven track record of management and supervisory experience, preferably with creative teams. Excellent oral and written communication skills are necessary. A proven ability to serve as an institutional spokesperson on a variety of issues in a variety of settings. Demonstrated ability to work successfully with multiple constituencies, both internal and external, to an organization.

• Demonstrate energy, creativity, and intellectual breadth, with the ability to lead, inspire, and manage a team with those characteristics.
• Possess a consultative and collegial leadership style and a keen sense of diplomacy to facilitate effective collaboration and inter-departmental consistency in marketing and communications efforts.
• Use forward-thinking and creative approaches to exploit evolving technologies in support of marketing and communications strategies.
• Approach issues management in a way that anticipates needs and ensures timely action.
• Is an able public speaker and can communicate with and engage a wide range of constituencies.
• Is committed to the value of diversity in all aspects of university life.


Master’s degree in marketing, public relations, communications, or a related field preferred.

Additional Certifications:
Additional Information:

Physical Demands of the Position: Traditional office environment. Some evenings and weekends may be required.

For best consideration, please apply by Monday, May 8, 2017.

Benefits offered: The University offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.

Posting Date: 04/17/2017
Closing Date:
Open Until Filled Yes
Best Consideration Date 05/08/2017
Physical Demands

Traditional office environment. Some evenings and weekends may be required.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
  3. List of References (no emails sent from system)
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
    • UMD Job Site
    • Personal Referral
    • Washington Post
    • Baltimore Sun
    • Local Publication
    • Chronicle of Higher Education
    • Inside Higher Education
    • INDEED
    • HERC
    • Hispanic Outlook
    • Diverse Jobs
    • HigherEdJobs
    • Professional Journal
    • Listserv
    • Other
    • SimplyHired
    • CareerBliss
    • Job Fairs
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