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Digital Media Specialist

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Posting Details

Posting Details

Position Number: 122912
Title: Coordinator
Functional Title: Digital Media Specialist
Category Status: 35-Exempt Contingent Category 2
Applicant Search Category: Staff
University Authorized FTE: 1.000
Unit: AGNR-AES-Agriculture Experiment Station-Associate Dir.
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the flagship institution in the University System of Maryland. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Position Summary/Purpose of Position:

The coordinator serves as the program’s digital communications specialist, responsible for creating engaging, informative content using combinations of text, still photographs, video, audio, graphics and interactivity. This person works with staff to identify appropriate subjects and develop key messages according to program objectives, and coordinates with contracted vendors to create, promote, and distribute multimedia and print assets as needed. This person is an important member of the SARE communications team who uses their knowledge of agriculture and digital media to make significant contributions to overall communications planning.

(S)he is the primary website team member, including guiding the overall online strategy, managing content on the website, developing new functionality, implementing search engine optimization projects, and using analytics to inform online strategies.

(S)he helps to develop the program’s digital communications and outreach efforts, including advising staff on social media strategies, and analyzing the results of social media efforts.

SARE Outreach’s primary objective is to translate the results of SARE-funded projects into practical, how-to information for diverse agricultural audiences, including farmers, Extension educators and researchers. Therefore, through the activities described above, the coordinator helps identify successful research from SARE’s portfolio of 6,000 projects, synthesizes that research into clear, targeted messages, and implements promotional strategies to get the message out to a wide variety of audiences in the agricultural sector.

Collaborative Content Development
• Create inspirational and educational content about SARE research and sustainable agriculture practices in appropriate multimedia formats.
• Develop multimedia assets in-house or coordinate with contracted vendors as needed (e.g., video footage, photos, audio recordings, interactivity, illustrations, graphic design).
• Write and copy edit text for online and multimedia materials and, as needed, for print publications and news releases.

Collaborative Content Management
• Work with staff to cultivate, package, edit and post content for the website using a content management system.
• Along with the IT coordinator, serve as the primary administrator of the SARE website, which includes developing and testing new functionality, troubleshooting and user support.
• Use Google Analytics and Google Adwords to implement SEO best practices on the website.

• Work with outreach staff to develop and carry out promotion and distribution plans.
• Provide strategic input and best practices for the use of social media platforms.
• Network and develop relationships with potential partners, including periodic travel to conferences, field days and other events.
• Work with outreach staff to draft and distribute press releases and promotional content.
• Manage email and mailing lists.

Project Management
• Manage multiple digital media projects at once by appropriately organizing priorities and time. Must be able to work in a team-based environment with both in-person and remote colleagues.
• Manage 1-2 student workers.

Content Strategy
• Coordinate with communications team to develop content strategies.
• Proactively identify and recommend new ways of using digital formats and online tools to achieve outreach goals.
• Ensure that content format and delivery is based on preferences of different target audiences.
• Perform other duties as assigned.

Minimum Qualifications:

A minimum of a B.A. in communications/journalism and/or a B.S. in an agricultural or environmental sciences-related field. At least five years of work experience in a related field is required. A master’s degree in a related field is highly preferred. Excellent written and oral communication skills; demonstrated ability to use a variety of digital formats and channels to tell compelling stories; excellent computer skills, including content management systems, email database management and design programs; and the ability to work both in a team-based office environment and independently.

Required Knowledge, Skills and Abilities:
Demonstrated ability to translate complex scientific information into educational and inspirational messages for a wide range of audiences and purposes.
Experience creating and packaging information across digital multiple formats, such as text, video, audio, photos, graphics and interactivity.
Experience managing multiple social media platforms (e.g., Twitter, Facebook, YouTube) in a professional setting.
Experience with content management systems such as WordPress and email marketing systems.
Strong writing and editing skills.
Knowledge of agriculture, particularly sustainable agriculture principles, and scientific research methods is required.
Must be able to work simultaneously on several projects by appropriately managing priorities and time, and manage student workers. Must be able to work in a team-based environment with both in-person and remote colleagues; and work independently.


Preferred Qualifications
Experience: Five years of experience performing the duties described above in an agriculture-related field.

Desired Knowledge, Skills and Abilities:
Familiarity with AP style.
Intermediate or higher skill with any of the following Adobe Creative Cloud programs: Illustrator, Photoshop, InDesign and Premiere.
Experience implementing search engine optimization strategies.
Demonstrated ability to use videography, audio recording, photography and/or graphic design to tell motivational and/or educational stories.
Experience with Google Analytics and Google Keywords.
A demonstrated commitment to SARE’s mission—to advance sustainable innovations to the whole of American agriculture.
Knowledge of media relations strategies—how to identify and pitch stories based on key trends, how to structure and message news releases, etc.—is highly desirable. Knowledge of the agricultural media landscape is a plus. Familiarity with Cision or another media relations service is also a plus.
Must have basic skills using Microsoft Office (Word, Excel, PowerPoint). Advanced skills preferred. Basic experience with HTML is also preferred.
Experience using content and contact management systems is highly desirable. Experience contributing to an organization’s social media presence is a plus.
Photography and video skills are a plus.

Additional Certifications:
Additional Information:

To be considered for this position all applicants must apply on line by submitting a cover letter, resume, and a listing of at least three reference providers.

Applicants must also list three multimedia projects you worked on and briefly describe your role in each. This information should be uploaded under Supplemental Documents.

Posting Date: 04/10/2017
Closing Date: 04/28/2017
Open Until Filled
Best Consideration Date
Physical Demands

This is a primarily a sedentary position with the physical demands found in an office environment involving extensive use of desktop computers. Involves Light lifting.

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
  3. List of References (no emails sent from system)
  4. Supplemental Document 1
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

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